How did we bring Paraguay’s first digital bank to life?
My Role
Strategy
Branding
UX/UI
Web Design
Date
2021
Client
Maxi, the founder of Kapital, approached Indicius with a very clear goal: to provide financial autonomy to all Paraguayans.
Design Team
Maximiliano Malisani
Fernanda Amenta
Challenges
Create the MVP of a Paraguayan digital bank
Define a strategy that fits within a very limited scope of money and time
Discover and create a value proposition that convinces people to leave their old bank, transforming the culture of cash with the Kapital debit card.
💬 "This was a very special project for me, as I had the opportunity to develop the strategy for the client, and then was able to execute it as the lead designer of the team. Sometimes when you have a strategic role, it’s important to participate and get your hands dirty from time to time, to learn from the “doer” role and return to the strategic side with more certainty".
My role
My role began in the development of the strategy where I focused on ‘express processes’ with the objective of obtaining a tested value proposition, branding that allows for scalability, an interface for the founder to pitch to investors, and a website oriented towards obtaining emails on just a 3-month roadmap. Then I participated in the entire process, mainly in the design of Style Tile, the app and as the main designer of the Design Sprint.
Process and Deliverables
Brand Narrative Workshop + Visual Branding
We started with a Brand Narrative Workshop to get an idea of the company’s vision and values and better understand the solution that it would offer to potential users.
The next step was to create a visual identity. Kapital's intention was to present itself as a friendly, cheerful and innovative company to capture the attention of the young audience that we had defined.
App Design + Prototype
In initial conversations with the client, he was looking simply for us to design the app based on his idea of a digital bank. We knew, however, that his idea would have much more impact for potential investors if it was backed up by user research and a potential base of customers who would be willing to use the product when it was launched. A FinTech company, after all, is much more than just an app.
Using the branding we defined in the first stages of the project, I began looking for references from several other digital banks that turned out to have a similar structure and UX. I created some quick wireframes, taking inspiration from the apps I analyzed, and then applied the branding. This allowed us to build all the main screens, creating a high-fidelity prototype with just a few hours of investment. With this prototype, the client could pitch to potential investors with a highly professional-looking app. Figma prototypes provide a reliable, realistic demo of a new product in this way.
These screens also served as visual resources for the creation of the marketing website.
